Shakespeare is my favorite author.
I’m not a snob where writing is concerned. I seldom like so-called ‘literary’ works.
But Shakespeare wasn’t a literary writer even though his works are now taught in every literature class anywhere. He was a popular writer whose plays were seen by people of all walks in life, from the most educated to the least.
So, even though he is one of the greatest — possibly the greatest — writer of all time, his style was what was popular at the time.
And that included poetry because most things did at that time.