July is coming to an end. I’ll miss it.

Why will I miss July when I’ve known so many of them? Because this is my first July ever being involved in Christmas In July. It’s been fun.

When I first started writing The Christmas House, I had no thought of turning it into a Christmas-themed novel but, as the story played out, it occurred to me that the end would come in the story about the time that Christmas arrived. So I took a leap of faith and turned it into a true Christmas story, even though I figured that would limit the marketability of the book because, after all, Christmas only comes once a year and so people would only read it at that one time.

Then I learned about Christmas in July, a fun event that grows larger each year and The Christmas House fit in perfectly. So I began marketing it as a Christmas story and I’ve been doing so all this month and the results have been gratifying.

Okay, I’m not going to Hawaii for a vacation with the money from July sales, but considering I didn’t expect anyone to read a winter story in the summer, it’s been an eye opener.

So I’ll miss July because I’ll miss talking about The Christmas House and putting out lovely Christmas-type presentations like the following. And, incidentally, what do you think? I like my Christmas-type creation and enjoyed every hot, summer minute that it took to design it:

Christmas in July

2 thoughts on “July is coming to an end. I’ll miss it.

  1. Alicia Haney

    I really need to add The Christmas House to my TBR list!! It sounds like a very good read and I love the Cover, and i love , love christmas! I have read a lot of very good reviews on this book. I love your Christmas type creation, I am very happy that you did well. God Bless you Florence. Have a Great rest of the weekend.

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