I have a rule about charging for my books. I never put them on sale. Never. Ever.
There’s a reason for my decision and it’s mostly economic and, no, the economic reason isn’t based on how much money I make from book sales because if it was I’d probably put them on sale often.
Instead I decided that Warren Buffett was right when he said that if something is put on sale, then people will not only expect it to be on sale often, they’ll consider it worth only the sale price. Plus they’ll never, ever, pay full price again because they’ll wait for the sale that they’ll expect because it was on sale before.
Well, though that makes sense to me and is a good reason never to put my books on sale, I recently kind of forgot my own rule and put The Christmas House on sale for 99 cents for the rest of July as part of the Winged Publications celebration of Christmas In July. Their enthusiasm did that to me. Made me forget my own rule.
Soooo — The Christmas House is on sale now and for the rest of the month, after which it’ll go back to it’s original price and will never, ever again be on sale.
So if you happen to want to read it and are watching your pennies, this might be a good time to buy it.
Just saying —-